Which AI UGC Tool Is Right for You?
Answer 5 quick questions and find out which platform matches your needs.
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UGC (User Generated Content) videos have become THE format that works in digital advertising. But let's be honest: creating authentic content at scale is expensive and incredibly time-consuming. In 2026, a new wave of AI tools promises to change the game - realistic avatars, natural voiceovers, near-automatic editing.
I'm Clément, founder of Reloop. Yes, I'm biased - and that's exactly why this article is valuable. I know this market from the inside. I've tested every competitor in depth, with screenshots to back it up, to give you an honest comparison of 5 platforms: Reloop, MakeUGC, Arcads, Creatify, and HeyGen. You be the judge.
1. Reloop - Power Without the Complexity
We built Reloop with one obsession: nobody should need technical skills to create a quality UGC video. No prompts to write, no creative strategist to hire, no brainstorming on ChatGPT. You know your product? That's all it takes.
Getting Started
The core of Reloop is our AI Agent mode. In practice, you describe your product, the agent builds the script with you in real time, iterates based on your feedback, and kicks off the generation. No complex settings to tweak, no pipeline to figure out. We wanted anyone to be able to create their first video in a few minutes - and honestly, that's how it works.
editor view of Reloop
Features
| Feature | Details |
|---|---|
| AI Agent | ✅ Conversational agent that builds the script with you in real time |
| Script Writing | ✅ Fully handled by the AI Agent — no prompt engineering needed |
| Video Editor | ✅ Full built-in editor (transitions, captions, voiceover, music) — no need for CapCut or Submagic |
| Avatars | 200+ (100 new added every month based on trending themes 🤫) |
| Custom Avatar | ✅ Import your own |
| Custom Voice | ✅ Import your own |
| AI Generation Models | Picking the best models out there right now |
| Languages | Multi-language (Specialized in English & French) |
| Post-Production Needed | ✅ Publish-ready output |
| Unlimited Exports | ✅ On all plans |
| Watermark | ❌ None |
Avatar available from Reloop (+200)
Output
Expect about 10 minutes of generation time. The result is natural, dynamic, and most importantly ready to publish without any touch-ups. That's really what we're going for: publish-ready content straight out of the platform, period.
Pricing
Starting at €50/month (up to €300). A free trial is available. And regardless of the plan: unlimited exports, no watermark.
We built Reloop for marketing teams and ecommerce businesses who want to scale their UGC without the headache. The AI Agent is our key differentiator - and the feedback we're getting confirms we're on the right track.
Reloop's pricing page
2. MakeUGC - The Technical Tool for Power Users
MakeUGC is clearly geared toward technical users. If you like having control over every parameter (voice speed, generation model, etc.), this one's for you. But if you're looking for simplicity… keep scrolling.
Getting Started
So here, you have to do everything yourself: write the script (an AI Script Writer helps a bit), generate the voice separately, then generate the avatar. This creates individual "cuts" that you then need to stitch together. UI/UX-wise, it's honestly not great - lots of menus, modes that aren't always clear. They have an Agent mode, but it's not available in the trial, which is pretty frustrating when you're trying to form an opinion.
Landing page for Make UGC
Features
| Feature | Details |
|---|---|
| AI Agent | ⚠️ Exists but not available in trial |
| Script Writing | ⚠️ Basic AI Script Writer — you still do most of the work |
| Video Editor | ⚠️ Very basic (scenes + subtitles) — CapCut recommended for clean edits |
| Avatars | 300+ |
| Custom Avatar | ✅ |
| Custom Voice | ✅ |
| AI Generation Models | Sora 2, Veo 3, Kling (mainstream models) |
| Languages | Multi-language |
| Post-Production Needed | ✅ Yes, recommended |
| Unlimited Exports | ✅ Yes |
| Watermark | ❌ None |
Available avatar list for Make UGC
Video creation page for Make UGC
Output
Video quality is decent and the lip-sync is solid, no complaints there. However, the AI-generated script clearly lacks a natural feel, there's no camera movement, and the output is pretty flat. Generation in Nova 2.0 is also very slow. Bottom line: it's a good tool for creating assets, but expect a post-production phase afterward.
Pricing
Starting at €49/month (up to €119). Nice trial at €1 for 3 days. Expect ~€10/video on the first plan, going down to ~$5.95/video on the Pro plan.
A comprehensive tool for creating assets, but one that requires a real post-production phase. Clearly aimed at technical users who want granular control.
Make UGC pricing page
3. Arcads - High-End UGC for Serious Budgets
Disclaimer: I didn't get access to the Arcads platform. The entry plan is €70 (for now), with no free trial - so yeah. The observations below are based on public demos and YouTube videos (of which there are plenty).
Getting Started
Like most competitors (aside from Reloop), Arcads can quickly get technical. Voice generation requires you to set speed, stability, similarity - not exactly straightforward if you're not tech-savvy. You also need to prepare your script beforehand, ideally with ChatGPT or Claude, then launch generations through the platform.
Landing page for Arcads
Features
| Feature | Details |
|---|---|
| AI Agent | ❌ No agent mode |
| Script Writing | ❌ Prepare your own script beforehand (ChatGPT/Claude recommended) |
| Video Editor | ⚠️ Multiple generation modes (Talking Actors, Gesture, B-rolls, Scenes) but limited editing |
| Avatars | 1,000+ (biggest catalog in this comparison) |
| Custom Avatar | ✅ Create your own |
| Custom Voice | ✅ With granular settings (speed, stability, similarity) |
| AI Generation Models | Veo, Kling, Sora (mainstream) + developing proprietary models |
| Languages | Multi-language (35) |
| Post-Production Needed | ⚠️ Depends on use case |
| Unlimited Exports | ❌ Credit-based |
| Watermark | ❌ None |
Script mode of Arcads
Available avatar list for Arcads
Output
Unfortunately, I couldn't test it myself due to lack of access.
Based on public demos, the quality seems very good, driven by mainstream video generation models. Hard to say more without getting hands-on.
Pricing
Starting at €70/month - roughly ~€10/video, making it by far the most expensive tool in this comparison.
No free trial. Ouch.
Polished interface and huge avatar catalog, but the price is a real barrier. The lack of a trial makes evaluation nearly impossible. Reserved for comfortable budgets.
Arcads pricing page
4. Creatify - The 360° Ad-Focused Tool
Creatify has been around longer than most of its competitors. It's a generalist tool focused on video advertising in the broad sense - not just UGC.
Bonus: they're developing their own AI models.
Getting Started
No AI agent here - you have to write your script beforehand (via ChatGPT or otherwise), then build each scene manually, one by one. It's slow and clearly not scalable. They offer a variation tool to speed up iterations, but the initial process remains tedious. Patience required.
Creatify's homepage
Features
| Feature | Details |
|---|---|
| AI Agent | ❌ No agent mode |
| Script Writing | ❌ Manual — write your own script, build scenes one by one |
| Video Editor | ⚠️ Functional but less powerful than Reloop (scenes, captions, music) |
| Avatars | Available (number unspecified) |
| Custom Avatar | ✅ |
| Custom Voice | ✅ |
| AI Generation Models | Developing proprietary models (long-term advantage) |
| Languages | Multi-language |
| Post-Production Needed | ⚠️ Depends on standards |
| Unlimited Exports | ❌ Credit-based (consumption can be unclear) |
| Watermark | ❌ None |
| Extra | Variation tool available to speed up iterations |
Video editor at Creatify
Available avatar list for Creatify
Output
Video quality is decent - better than MakeUGC on the final output, to be fair.
However, the voiceover quality is abysmal. Seriously. It's Creatify's major weak point in 2026 and it seriously drags down the overall experience.
Pricing
Starting at $19/month (up to $499). 10 free credits on sign-up, which is nice for testing. After that, the credit system makes consumption a bit unclear - you don't always know how much it's going to cost in the end.
Affordable price-wise, decent video output, but dragged down by truly poor voiceovers and no AI agent. Better suited for general video ads than pure UGC.
Pricing page Creatify
5. HeyGen - The Versatile Giant
HeyGen is a major player in the space, best known for its dubbing tool (where it's genuinely excellent). UGC isn't their core focus, but it's a natural extension of their ecosystem.
They also develop their own AI models.
Getting Started
HeyGen offers a ChatGPT-style conversational agent that lets you describe your request, generate a plan, and iterate on it. The agent understands requests well and suggests coherent plans. The approach is more accessible than MakeUGC or Arcads, but the tool is still more geared toward marketing video than pure UGC.
Honestly, it's the closest thing to our Agent mode at Reloop.
Feature list of HeyGen
Features
| Feature | Details |
|---|---|
| AI Agent | ✅ ChatGPT-style conversational agent (closest to Reloop's) |
| Script Writing | ✅ Agent generates plan and iterates with you |
| Video Editor | ⚠️ Simple (scenes, captions, music) — focused on marketing video |
| Avatars | Large library (use existing or yourself) |
| Custom Avatar | ✅ Use yourself as avatar |
| Custom Voice | ✅ |
| AI Generation Models | Proprietary models |
| Languages | Multi-language + video translation tool |
| Post-Production Needed | ⚠️ Agent output can be generic / lacks product context |
| Unlimited Exports | ✅ On paid plans ($29+) |
| Watermark | ❌ None on paid plans |
| Extra Tools | Photo-to-video, video translation, product placement — Swiss army knife |
Agent mode HeyGen
Video editor HeyGen
Output
The result is solid, no issues there. The downside: the agent didn't really take my product context into account and generated fairly generic avatar videos, without any real contextualization. It's promising but still needs improvement for dedicated UGC use.
Pricing
Free plan with 3 videos/month (up to 3 min per video), which is great for testing. First paid plan at $29/month for unlimited videos, then a Pro version for 4K and faster generations. Honestly, solid value for money.
Excellent value for money and a well-matured platform. Not the best pick if UGC is your only need, but a formidable solution for AI-powered marketing video at large.
Pricing page HeyGen
FAQ
What's the best AI UGC tool in 2026?
Reloop stands out as the most complete and straightforward solution for pure UGC. The AI Agent mode eliminates technical complexity and lets you produce quality videos with zero editing skills required.
Do you need technical skills to use these tools?
It really depends on the tool. Reloop and HeyGen are beginner-friendly thanks to their AI agents. MakeUGC and Arcads require solid technical know-how. Creatify falls somewhere in between.
What's the cheapest AI UGC tool?
HeyGen offers a free plan (3 videos/month). Creatify starts at $19/month. Reloop at €50/month with unlimited exports and no watermark, making it the best value for quality and volume.
Can you use your own avatars?
Yes, all the platforms tested let you import or create a custom avatar. Arcads has the largest selection with 1,000+ avatars available. Reloop should catch up on this front very soon.
Which tool offers the best video quality?
Raw quality is comparable across the tools. The real difference comes down to how natural the output feels (script, movements, voice). Reloop and HeyGen deliver the most convincing results. MakeUGC has good lip-sync but lacks dynamism. Creatify has decent visuals but truly mediocre voiceovers.
Do you still need CapCut after using these tools?
With Reloop, no - the built-in editor handles everything. With MakeUGC, it's highly recommended. For the others, it depends on how demanding you are about the final edit.
Full Feature Comparison
| Feature | Reloop | MakeUGC | Arcads | Creatify | HeyGen |
|---|---|---|---|---|---|
| AI Agent | ✅ Full conversational agent | ⚠️ Exists (not in trial) | ❌ | ❌ | ✅ ChatGPT-style agent |
| Script Writing | ✅ AI-generated in real time | ⚠️ Basic AI Script Writer | ❌ Manual | ❌ Manual | ✅ Agent-assisted |
| Video Editor | ✅ Full (transitions, captions, voiceover, music) | ⚠️ Very basic | ⚠️ Limited | ⚠️ Functional | ⚠️ Simple |
| Avatars | 200+ (+100/month) | 300+ | 1,000+ | Unspecified | Large library |
| Custom Avatar | ✅ | ✅ | ✅ | ✅ | ✅ |
| Custom Voice | ✅ (automatic) | ✅ (granular settings) | ✅ (granular settings) | ✅ | ✅ |
| AI Models | Team's pick of the best models | Sora 2, Veo 3, Kling | Veo, Kling, Sora + own | Own (in dev) | Proprietary |
| Video Quality | ✅ Natural & dynamic | ⚠️ Decent, flat output | ✅ Very good | ⚠️ Decent visuals | ✅ Solid |
| Voiceover Quality | ✅ Natural | ✅ Good | ✅ Good (from demos) | ❌ Abysmal | ✅ Good |
| Lip-Sync | ✅ | ✅ Solid | ✅ | ⚠️ | ✅ |
| Post-Production Needed | ❌ Publish-ready | ✅ Recommended | ⚠️ Depends | ⚠️ Depends | ⚠️ Generic output |
| Languages | Multi-language | Multi-language | Multi-language | Multi-language | Multi-language |
| Unlimited Exports | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Watermark | ❌ None | ❌ None | ❌ None | ❌ None (paid) | ❌ None (paid) |
| Entry Price | €50/month | €49/month | €70/month | $19/month | Free (3 videos/month) |
| Free Trial | ✅ | €1 for 3 days | ❌ | 10 free credits | ✅ Free plan |
| ~Cost per Video | ~€5 → ~$4 | ~€10 → ~$5.95 | ~€10 | Credit-based (unclear) | Unlimited (paid) |
| Skill Level | Beginner | Advanced | Intermediate | Intermediate | Beginner |
Conclusion
The AI UGC market in 2026 is booming, but not all tools are created equal.
If you're looking for the simplest and most effective solution for UGC, Reloop is the obvious choice (okay fine, we're biased 😄). But our Agent mode genuinely saves a ton of time and the results speak for themselves.
For technical users who want total control, MakeUGC or Arcads remain solid options - as long as you're willing to invest time in post-production.
And if your needs go beyond UGC to encompass marketing video at large, HeyGen offers the best value with a mature platform and a free plan to get started.
Whatever your situation, AI has made video content creation accessible to everyone. All that's left is to pick the tool that fits you - and hit "Generate."
